• To provide a complete, high-quality, and efficient tourism service, oriented towards the needs and expectations of its shareholders, partners, clients, and guests of the region;
• To promote dialogue and serve as a support for service providers in the development of new offers;
• To carry out promotion, marketing, entertainment, and development tasks through pragmatic actions;
• To manage reception and information through multi-site tourist offices as well as a website bringing together the valley’s stakeholders;
• To coordinate tourism and events in order to highlight the villages of the region under a unifying local brand, while positioning the brand in relation to the Portes du Soleil product, at regional, national, and international levels.

Reception & Information

The Tourist Offices of Région Dents du Midi (Champéry and Morgins) fulfill several local missions for visitors and the local population. Our reception staff are committed to providing complete, objective, and high-quality information: guiding our clientele in their search for accommodation, restaurants, sports/leisure and cultural activities, while promoting the identity and products of the entire territory. During the off-season, our team prepares all internal processes necessary for the smooth running of the company: brochure design, stock inventory, updates of documents and web pages, preparation for the coming season, etc. The quality of the information and personalized advice provided by our staff is a real added value compared to information found online. The main strengths of our reception team are friendliness and empathy with our clients, strong language skills, and in-depth knowledge of the region.

Events & activities

The “Events & Activities” sector pursues a dual objective: to offer entertainment for guests staying in the destination, and to generate overnight stays during quieter periods through events or top events (event marketing). Région Dents du Midi SA organizes and coordinates the entertainment program and implements it through various partnerships with private or public partners, with the aim of creating experiences and generating benefits for the local economy. It also supports local associations and/or external committees that align with our event support policy, in organizing their entertainment and events.

Marketing

The marketing department of Région Dents du Midi SA is primarily responsible for the communication and promotion of the destination, as well as the development and sale of its products. This department also supports other sectors of the company, notably for the promotion of events and entertainment, and for the production of most of the company’s communication and information materials. Finally, it works to implement the Région Dents du Midi brand in Switzerland and internationally, and supports the destination’s strategic partners in their marketing, sales, and promotional campaigns.

Quality & Partner Relations

Région Dents du Midi SA approaches quality development both for its own services and staff (internal quality) and for the continuous improvement of the tourism offer for guests (external quality). In terms of Partner Relations, Région Dents du Midi SA works to unite and collaborate with all stakeholders in a spirit of trust. The success of a destination depends on collaboration, solidarity, and trust between the various partners. By developing as many synergies as possible with key tourism stakeholders (municipalities, Portes du Soleil Suisse SA, accommodation providers, agricultural society, Transports Publics du Chablais, etc.) and working transparently alongside them, Région Dents du Midi SA works towards achieving common goals.

Vision

RDDM aims to promote year-round tourism that is synonymous with economic, social, and cultural wealth, in line with the principles of sustainable development. We strive to be the driving force behind a coherent and high-quality chain of services, focusing on a range of attractive experiences and authentic, sustainable products. We wish to be the guarantor of the messages conveyed by the region to our guests and future visitors, so that they can discover or enjoy pleasant and emotionally rich tourist experiences. Our goal is to offer an attractive and organized platform for the sale of tourist products, enabling the region to stand out from other destinations, satisfy our shareholders, and generate added value for the regional economy.

Values

We guide our conduct and service offering based on competence, professionalism, integrity, impartiality, modernity, responsibility, respect, humanism, quality, emotion, and commitment.

Seasonality	The region aims to position itself as a true year-round destination, with three active seasons and a fourth season developed according to opportunities.
Types of Tourism	The tourism offer focuses on sports and leisure, business tourism (micro-seminars), and wellness.
Priority Target Groups	1. Guests staying in the region, second-home owners, family members, and friends. 2. Day-trippers (commuters) 3. Local residents and taxpayers
Target Markets	1. Swiss market (French- and German-speaking) › with a focus on Chablais and strengthening connections to Fribourg, Bern, Basel, and, as opportunities arise, Zurich 2. Nearby European markets (priority: France, Germany, Benelux, Nordics, UK) 3. Other international markets via Matterhorn Region AG (MRAG)*
Target Segments	Families, couples, seniors, MICE (Meetings, Incentives, Conferences and Exhibitions), and young people under 30.
Main Travel Motivations	Skiing, winter sports, adventure, nature, gastronomy, culture & tradition, relaxation, hiking, biking, business, and remote work
Differentiation Axes	Agritourism and slow tourism, Strong sustainability and CSR (Corporate Social Responsibility) strategy, Inclusive tourism, A dedicated film office to attract audiovisual productions.

* Matterhorn Region AG (MRAG) is a subsidiary of Valais/Wallis Promotion (VWP). MRAG’s mission is to promote and market the offers of its partners. RDDM actively participates in the development of this company’s activities, which serves as a cantonal center of expertise in marketing. Our President sits on the Board of Directors of MRAG and is thus able to intervene more effectively to adapt the company’s strategy and defend the interests of our destination.